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Blog | 21/07/2025 09:29

Eco-design at MobileThinking: Introduction

Rethinking the web, together 🌍

You are beginning to get to know us... at MobileThinking, we love challenges 💪 However, some hold more significance for us than others. One of them is the challenge of building a more responsible digital environment—one that is less resource-intensive and more mindful.

Why?

Because we are developers, designers, techies... but above all, we are human beings.
Because we belong to a generation that can no longer pretend.
Because behind every website, every line of code, there are servers running, data transfers, energy consumed.

And this energy leaves a mark...

 

Why Act?

Act Now, Before It's Too Late

On average, a typical person in Europe generates each year more than 350 kg of CO₂* solely through their digital usage.

Streaming, cloud services, browsing, data transfers… The environmental impact of digital technology is very real, yet often invisible.

Waiting for legislation to evolve or for the market to impose greener standards would be a mistake.

The right time to act is now. And that is precisely what we have chosen to do, collectively and concretely.

*equivalent to 2,100 km travelled by a combustion vehicle 🚗, which is 2 round trips from Geneva to Paris, or,
300 kWh of electricity consumed ⚡, which is 2 months' worth of consumption for a fridge + washing machine + computer in a typical household.

Eco-design in Brief 🌱

Digital eco-design is not just a trendy term heard at conferences or on LinkedIn. It is a concrete approach aimed at reducing the environmental footprint of digital services from their inception, without sacrificing performance or user experience.

In other words: code lighter, think differently, and integrate impact criteria from the very first lines of thought.

Yet, in reality, few projects truly incorporate this approach.

Why?

Because it requires rethinking habits, questioning technological choices, and stepping outside of established routines.

This necessitates time, commitment, and a genuine willingness to explore other ways of doing things. It is not always straightforward… but it is essential.

A Hackathon Unlike Any Other

It is with this conviction that the idea for this latest Hackathon was born:  a day dedicated to web eco-design, with an ambitious but clear objective: 🤩 Improve the performance and sustainability of our own web platform.

For the occasion, we deliberately removed certain constraints: no client deliverables, no immediate commercial objectives. The only instruction: work together to imagine concrete solutions, mobilising all available approaches: generative AI, no-code, low-code, manual or tool-assisted audits… everything was permitted, as long as it served the mission.

Each team member was able to freely choose the subject that inspired them. Split into small groups of 2 or 3, we explored various avenues:
  • Media optimisation
  • Front-end and back-end structure
  • Simplicity of code
  • Network architecture
  • UI/UX
  • Languages, frameworks, network consumption…
This freedom of choice generated a positive collective energy: everyone was engaged, focused, and fully invested in their topic.

The exchanges were rich, ideas flowed, and each contributed enthusiastically to the endeavour. The collective effort laid the groundwork for a concrete action plan, with solid ideas derived directly from field experience. We are eager to implement them. 
 

A Dynamic to Sustain 🌟

 
This Hackathon was not a mere workshop or a fleeting moment.
It was a genuine starting point for a broader initiative.

It allowed us to test, to challenge our tools, to open solid pathways, and most importantly, to realise how working collectively on these issues makes all the difference.

We know the road is long. But this day demonstrated one essential thing: the motivation is there, the desire too. And we are more determined than ever to implement the ideas that emerged, for ourselves, for our projects, for our clients, and for the future.
 
🤩 Stay connected: in upcoming articles, we will unveil the tools, reflections, results… and the concrete changes we will implement.

Shall we move forward together towards a more sustainable digital future?
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